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Following Sony's $99 price cut announcement for the PlayStation 2, analysts have weighed in, with EEDAR suggesting a 30% sales boost, but previous Gamasutra and Sony comments casting doubt on a major boost.
In comments released after the announcement, analyst firm EEDAR's Jesse Divnich noted:
QUOTE "We are extremely pleased to see that SCEA today announced a $30 retail price cut for their PlayStation 2 hardware in the United States market. EEDAR estimates that PS2 software accounted for 21% of all home console software sold last quarter worldwide, declining to 19% in the first quarter of 2009.
We believe that the PS2 price drop will help boost hardware sales in the short-term and decelerate future declines in the market share of PS2 software.
Before the announcement of the price cut, we expected PS2 software sales, a good measure of a console’s health, to decline to 16% April through July. We now expect PS2 software to maintain an 18% market share among home console unit sales for quarter two.
The PS2 currently has the largest software library of any console with over 1,650 titles to date according to EEDAR’s GamePulse database, plus an additional 110 titles expected to launch throughout 2009.
With a mid-range DVD player currently costing $50, an additional $50 to also get a gaming console with the largest software library makes the PS2 an incredible deal – particularly during the current global economic conditions.
In terms of sales, we expect the PS2 price cut to increase hardware sales 30% ahead of last quarter in the North America (January through March 09) and to increase hardware sales by 10% year-over-year for quarter 2 (April through July)."
more here
so what do you think? Will the cheaper PS2 send sales rocketing?
In comments released after the announcement, analyst firm EEDAR's Jesse Divnich noted:
QUOTE "We are extremely pleased to see that SCEA today announced a $30 retail price cut for their PlayStation 2 hardware in the United States market. EEDAR estimates that PS2 software accounted for 21% of all home console software sold last quarter worldwide, declining to 19% in the first quarter of 2009.
We believe that the PS2 price drop will help boost hardware sales in the short-term and decelerate future declines in the market share of PS2 software.
Before the announcement of the price cut, we expected PS2 software sales, a good measure of a console’s health, to decline to 16% April through July. We now expect PS2 software to maintain an 18% market share among home console unit sales for quarter two.
The PS2 currently has the largest software library of any console with over 1,650 titles to date according to EEDAR’s GamePulse database, plus an additional 110 titles expected to launch throughout 2009.
With a mid-range DVD player currently costing $50, an additional $50 to also get a gaming console with the largest software library makes the PS2 an incredible deal – particularly during the current global economic conditions.
In terms of sales, we expect the PS2 price cut to increase hardware sales 30% ahead of last quarter in the North America (January through March 09) and to increase hardware sales by 10% year-over-year for quarter 2 (April through July)."
more here
so what do you think? Will the cheaper PS2 send sales rocketing?
