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I'm not sure if paid online content from iTunes, Netflix, Hulu+, Amazon, and other paid websites would be more popular then free content like Wikipedia, YouTube, Facebook, eHow, etc which is funded through donations, sponsors, advertising, or by the webmaster himself since many people don't like paying for memberships online.
Unless Amazon, Apple iTunes, and other paid websites use their money to convince and hire free content creator to work at paid websites to write articles, and create other forms of content like video, games, and pictures for money on their paid sites then paid content might be more popular because for-profit companies hired all the free content creators to work for them to create paid content.
Unless Amazon, Apple iTunes, and other paid websites use their money to convince and hire free content creator to work at paid websites to write articles, and create other forms of content like video, games, and pictures for money on their paid sites then paid content might be more popular because for-profit companies hired all the free content creators to work for them to create paid content.