Microsoft has reached one million Xbox One sales in the UK following a string of high-profile game releases and targeted marketing campaigns.
The next-gen system, which now typically retails for £100 less than its launch price, has managed to outsell the PlayStation 4 for three weeks straight, according to MCV. Sales were bolstered by a spate of key releases, from Halo: The Master Chief Collection to Sunset Overdrive to Call of Duty: Advanced Warfare.
