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This is what happens when you give away free phones: people figure out what they actually cost. Sony Ericsson is giving away ten of their new PlayStation Phon--- errr, Xperia Plays to ten lucky people via a contest on facebook. However, when you have a contest, you also have a list of terms and conditions at the bottom, a.k.a. "the fine print." And in that fine print, there exists prize values. Check it:
That's right: $400. Is that too much? Not enough? Just right? And how will this impact the NGP pricing?
There's a similar (or the same?) contest going on in European countries as well, and the terms and conditions on that particular contest list the phone as 499€ in Italy without a contract (price with a two-year contract will likely be much lower, perhaps around $200 like an iPhone 4?). However, one NeoGAF-er noted that Italian prices are always listed without the IVA (value added tax) of 20%, making the actual cost 599€. That converts to about $814. Wowzers. While the $400 seems about right, more than double that will definitely be a bit too much. Still, who buys a phone without a contract nowadays?
There has been no "official" word on the price yet, but the official rules seem pretty official, no?
source
$400 for a phone, what a joke.
"WINNER DETERMINATION/PRIZES: A prize will be awarded to each of the 10 entrants with the highest point total at the end of the Promotion Period. Each prize will consist of a Sony Ericsson Xperia™ PLAY Phone. In case of a tie, the tie will be broken among the tied Entrants by the Entrant who attained the score first as determined by the Contest Administrator’s time clock.
The Approximate Retail Value (ARV) of the Prize is $400.00 US/$397.36 CDN. ARV is as of date of printing of these Official Rules. The difference in value of prize as stated herein and value at time of prize notification, if any, will not be awarded. The prize does not include wireless service. The prize is not transferable or refundable and must be accepted as awarded. The Sony Ericsson Xperia PLAY phone, and/or certain features of the phone, may only operate on certain carrier networks, which may or may not be compatible with winner’s existing network, if any. Requests for a phone compatible with a Winner’s existing network cannot be accommodated. Winner should check with his/her service provider to determine network service availability, plan details, handset feature support, and any applicable charges and requirements for services and features. Limit one prize per person/household. If the Potential Winner is from Canada, he/she must correctly answer a time-limited mathematical skill testing question in order to receive the prize."
That's right: $400. Is that too much? Not enough? Just right? And how will this impact the NGP pricing?
There's a similar (or the same?) contest going on in European countries as well, and the terms and conditions on that particular contest list the phone as 499€ in Italy without a contract (price with a two-year contract will likely be much lower, perhaps around $200 like an iPhone 4?). However, one NeoGAF-er noted that Italian prices are always listed without the IVA (value added tax) of 20%, making the actual cost 599€. That converts to about $814. Wowzers. While the $400 seems about right, more than double that will definitely be a bit too much. Still, who buys a phone without a contract nowadays?
There has been no "official" word on the price yet, but the official rules seem pretty official, no?
source
$400 for a phone, what a joke.