I don't really care since it is free. Plus, the loading screen is borring usually, so you might as well use it for advertising products like Pepsi.
EA have been puting ads for their other games for the NFS and burnout series on the billboards on the road maps, and it is game people have to pay for.
EA have been puting ads for their other games for the NFS and burnout series on the billboards on the road maps, and it is game people have to pay for.