Other 19% of Japanese people in their 20s spent so much money on gacha, they struggled with living Costs

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Japan's SMBC Consumer Finance has released this year's results of their annual online survey on the spending habits of Japanese people in their 20s. With exactly 1000 participants in the age range of 20 to 29, the survey, conducted in February 2025, researched the relationship young people have with spending money in many different areas of life, including gaming.

The gaming-related portion of the survey mainly focused on in-game transactions and how willing Japanese people are to spend on them. A surprising 18.8% of the participants said that "they once spent so much money on in-game purchases that they couldn't cover their living expenses," and out of all respondents, 23.9% admitted to regretting spending money on in-game transactions.
 
Games are cheap entertainment but when the goal of these games is to make money through micro transactions, you are immediately targeting the vulnerable and impressionable.
 
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