The game console is designed for Indie game makers, and everyone who buys Ouya game console can make games for it because it also comes with the Game making Development software.
The console plugs into your TV.
It's OS is Google Android which is also hackable.
Source
The game console kind of looks like the Apple Cube Mini PC, and Nintendo GameCube.
The user interface for the game store looks pretty good. It kind of reminds me of the Apple Website mixed with Xbox Live.
I think this game console would be good for indie game maker who can't get their games publish on Xbox Live or PSN, or also publish their game on this $99 game console for an additional source of money instead of just relying on Xbox, PS3, PC, mobile, ads, and Flash games for money.
I wonder if this game console also support Netflix, Onlive, Gaikai, Google Android apps and games, and Cloud storage and services like Dropbox, YouTube, and Google Drive.