This was kind of unexpected, kinda funny, ... and a little weird. I've seen it on tv a few times now, and I was in a shop today that had a stand of Mario games with a cutout of Kim Cattral on it. Seems to be a fairly high-profile campaign.
Nintendo have been pretty savvy at expanding into new markets, so I'll be interested to see how this works out for them.
Sex and the City was hugely influential at popularizing trends back when they were still making it. They could certainly sell shoes, dresses and handbags. Video games might be a bit of stretch, but it's a gutsy move.
At the same time you have to wonder what kids will make of it.
Nintendo have been pretty savvy at expanding into new markets, so I'll be interested to see how this works out for them.
Sex and the City was hugely influential at popularizing trends back when they were still making it. They could certainly sell shoes, dresses and handbags. Video games might be a bit of stretch, but it's a gutsy move.
At the same time you have to wonder what kids will make of it.
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