I feel some people in North America are more likely to buy more expensive tech products from American tech brands because the Apple iPhone, Beats Headphones, Microsoft Surface PC, Alienware computers, Intel CPUs, Tesla electric car, etc seem very popular with people who are looking to buy more expensive tech products.
Getting tech support in English from an American brand is easier since most American brands have local stores like Apple and Microsoft store which can exchange and fix broken products, and teach people how to use them. Some people who buy expensive tech may buy them because they know there would be a tech support worker at a local store like the Apple store which can teach them how to use the device, or can fix their device when it breaks.
Some people may feel American products are higher quality, and they are being more patriotic when buying American products from an American company like Apple, Dell, and Tesla.
Getting tech support in English from an American brand is easier since most American brands have local stores like Apple and Microsoft store which can exchange and fix broken products, and teach people how to use them. Some people who buy expensive tech may buy them because they know there would be a tech support worker at a local store like the Apple store which can teach them how to use the device, or can fix their device when it breaks.
Some people may feel American products are higher quality, and they are being more patriotic when buying American products from an American company like Apple, Dell, and Tesla.