Read from tweaktown:
Capcom's CEO Kenzo Tsujimoto predicts PC gaming will surpass consoles as the top platform, with PC now driving most of Capcom's game sales, including 19.1 million PC games sold in nine months. The company also plans to boost investment in movies to expand its brand and game visibility globally.
Capcom's latest annual report highlights where the Japanese games-maker currently is and where it will go next. Most of the report is the typical fare for investors--charts, mission statements, and forecasts--but one section was particularly interesting. Capcom's CEO thinks that PC gaming is on the up-and-up, and could eventually overtake consoles in popularity.
"I believe that the PC will further establish itself as the world's leading gaming platform, which will serve to increase the value of the PC market," Tsujimoto said in the report.
Strengthening our presence in the PC market
I believe that the PC will further establish itself as the world's leading gaming platform, which will serve to increase the value of the PC market.
As mentioned above, the Group has been working on the PC platform from an early stage, but in addition to that, we will work to gain a deeper understanding of the characteristics and trends of the PC market and PC users, and bolster our game development and sales strategies with that in mind.
Investment in movies
To further increase brand penetration, we would like to step up our investment in and utilization of movies. As a more familiar medium than games, movies serve as a means of conveying the worldview and appeal of our content. They also act as a gateway to our IP for people who have never played our games.
Going forward, we will actively invest in the production of movies featuring our IP, and by having them viewed by audiences around the world, we hope to increase the visibility of our games and expand sales.
Capcom's CEO Kenzo Tsujimoto predicts PC gaming will surpass consoles as the top platform, with PC now driving most of Capcom's game sales, including 19.1 million PC games sold in nine months. The company also plans to boost investment in movies to expand its brand and game visibility globally.
Capcom's latest annual report highlights where the Japanese games-maker currently is and where it will go next. Most of the report is the typical fare for investors--charts, mission statements, and forecasts--but one section was particularly interesting. Capcom's CEO thinks that PC gaming is on the up-and-up, and could eventually overtake consoles in popularity.
"I believe that the PC will further establish itself as the world's leading gaming platform, which will serve to increase the value of the PC market," Tsujimoto said in the report.
Strengthening our presence in the PC market
I believe that the PC will further establish itself as the world's leading gaming platform, which will serve to increase the value of the PC market.
As mentioned above, the Group has been working on the PC platform from an early stage, but in addition to that, we will work to gain a deeper understanding of the characteristics and trends of the PC market and PC users, and bolster our game development and sales strategies with that in mind.
Investment in movies
To further increase brand penetration, we would like to step up our investment in and utilization of movies. As a more familiar medium than games, movies serve as a means of conveying the worldview and appeal of our content. They also act as a gateway to our IP for people who have never played our games.
Going forward, we will actively invest in the production of movies featuring our IP, and by having them viewed by audiences around the world, we hope to increase the visibility of our games and expand sales.
