http://www.youtube.com/watch?v=jXI9rEn6aUk
China’s luxury shoppers may be curtailing their spending due to pressure from the government’s austerity measures, but don't fret, because the real money for many businesses may be with a vast underclass of “losers.”
“Diaosi,” or “losers” in Chinese, is one of those words that became popular online virtually overnight. It refers to young men with few prospects who live with their parents and spend most of their free time and what little disposable income they have online, but lately the term has evolved to encompass more of the Chinese population. A survey conducted by Internet giant Sohu found that 64, 81 and 70 percent of people in their 20s, 30s and 40s, respectively, identified themselves as diaosi, the Wall Street Journal reported Thursday.
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Interesting, I never expected poor Diaosi Chinese online users to have more purchasing power than the Chinese super rich. I think the main reason for this is because online internet users are more likely to buy stuff online because it is cheaper, and more convenient.
A lot of the super rich also own a lot of things which they want already, and there are not a large percentage of rich people in China where there are many poor.
China’s luxury shoppers may be curtailing their spending due to pressure from the government’s austerity measures, but don't fret, because the real money for many businesses may be with a vast underclass of “losers.”
“Diaosi,” or “losers” in Chinese, is one of those words that became popular online virtually overnight. It refers to young men with few prospects who live with their parents and spend most of their free time and what little disposable income they have online, but lately the term has evolved to encompass more of the Chinese population. A survey conducted by Internet giant Sohu found that 64, 81 and 70 percent of people in their 20s, 30s and 40s, respectively, identified themselves as diaosi, the Wall Street Journal reported Thursday.
Read more
Interesting, I never expected poor Diaosi Chinese online users to have more purchasing power than the Chinese super rich. I think the main reason for this is because online internet users are more likely to buy stuff online because it is cheaper, and more convenient.
A lot of the super rich also own a lot of things which they want already, and there are not a large percentage of rich people in China where there are many poor.