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Warner Bros is poised to making Hollywood history this weekend. That's because its opening comic book caper The Dark Knight is already on its way to breaking records left and right today even as it's still sparking a ticket-selling frenzy across North America. I've just been told that the latest Batman installment's $18.4 million midnight shows broke the record of $16 million set by Star Wars Episode III: Revenge Of The Sith. According to Media By Numbers, Imax showings of also set a record with $640K in the midnight previews. (This figure is included in the studio's overall.) Across North America, theater owners are working feverishly to squeeze in more screenings of the runaway success to meet voracious moviegoer demand. News reports were quoting fans as saying they'd pay $100 per ticket just to see the PG-13 pic.
Fandango.com, the largest online ticketseller, has just announced that Dark Knight has jumped to No. 2 on its Top 10 List of Advance Ticket-Sellers. It's No. 4 on MovieTickets.com's list. Fandango.com says it's now selling an average of nearly 10 tickets per second for the pic during peak periods, while MovieTickets.com cites more than 1,300 performances nationwide that are still sold out, including more than 220 in New York City and Los Angeles alone. These are extraordinary metrics underscoring Hollywood's belief that not just the individual but also the overall 3-day non-holiday box office record is going down this weekend.
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Fandango.com, the largest online ticketseller, has just announced that Dark Knight has jumped to No. 2 on its Top 10 List of Advance Ticket-Sellers. It's No. 4 on MovieTickets.com's list. Fandango.com says it's now selling an average of nearly 10 tickets per second for the pic during peak periods, while MovieTickets.com cites more than 1,300 performances nationwide that are still sold out, including more than 220 in New York City and Los Angeles alone. These are extraordinary metrics underscoring Hollywood's belief that not just the individual but also the overall 3-day non-holiday box office record is going down this weekend.
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