Doritos new protein line is finally ready to be released.
Earlier this season, the cult-favorite snack brand revealed it would be stepping into completely new territory with its first-ever protein-packed chips. Now, two months later, Parade is told the new Doritos Protein is debuting in more than one flavor and they’re both less than one week away from landing on shelves nationwide.
The innovation comes as PepsiCo Foods (the parent company of Doritos) seeks to evolve and expand its portfolio to align with consumer preferences, which it notes have recently shifted toward “foods with functional ingredients.” And of those ingredients, protein is certainly having a moment. In the last six months alone, we’ve seen the rise of Starbucks Protein Cold Foam Coffee, Kraft Protein Cheese, Dunkin’s “Protein Milk”, and even protein-fortified popcorn.
Source: Doritos Launches New Line That Leans Into Big Health Trend
Earlier this season, the cult-favorite snack brand revealed it would be stepping into completely new territory with its first-ever protein-packed chips. Now, two months later, Parade is told the new Doritos Protein is debuting in more than one flavor and they’re both less than one week away from landing on shelves nationwide.
The innovation comes as PepsiCo Foods (the parent company of Doritos) seeks to evolve and expand its portfolio to align with consumer preferences, which it notes have recently shifted toward “foods with functional ingredients.” And of those ingredients, protein is certainly having a moment. In the last six months alone, we’ve seen the rise of Starbucks Protein Cold Foam Coffee, Kraft Protein Cheese, Dunkin’s “Protein Milk”, and even protein-fortified popcorn.
Source: Doritos Launches New Line That Leans Into Big Health Trend
