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Before you start hyperventilating and breaking down, no, Lenovo isn't killing Motorola, the company. It is, however, practically putting an end to an iconic name that has spanned decades. The Chinese manufacturer will be retiring the "Motorola" brand in favor of the shorter "Moto" to slap on its high end smartphones.
Lenovo's strategy would be to put out Moto smartphones for the high end market while Vibe will be used for everything else, putting into question the fates of popular budget smartphones like the Moto G and Moto E. We'll know the answers perhaps when the Lenovo Moto X 2016 (or 2017) is unveiled.
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I wonder if Lenovo changed the name of Motorola to Moto and Vibe to make their phones sound more hip, and cool like Blu, and One Plus instead of using Motorola which is best known for making cable boxes, cable modems, regular cellphones, and headsets in the past.
Lenovo's strategy would be to put out Moto smartphones for the high end market while Vibe will be used for everything else, putting into question the fates of popular budget smartphones like the Moto G and Moto E. We'll know the answers perhaps when the Lenovo Moto X 2016 (or 2017) is unveiled.
Read More
I wonder if Lenovo changed the name of Motorola to Moto and Vibe to make their phones sound more hip, and cool like Blu, and One Plus instead of using Motorola which is best known for making cable boxes, cable modems, regular cellphones, and headsets in the past.