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Super-rumor of the day: There is a new Xbox 360 on the way with an onboard HD-DVD.
A senior Toshiba executive in Singapore told SmartHouse that "An Xbox with a built in HD DVD drive is critical. They and we are working on it. It also has to be more than a gaming machine. Microsoft recognise this. A version of the device may also be sold under the Toshiba brand name".
According to Smarthouse: "The device is being developed in response to the PS3 driving sales of games software and Blu-ray content in several countries."
The new device is expected to be released late in 2008 or at the 2009 CES show in Las Vegas.