Figuring out whether the fries on your plate contain traces of trans-fat, or if those celery sticks are truly pesticide-free can be tricky, if not impossible. That's why Isabel Hoffmann along with mathematician Stephen Watson set out to create TellSpec, a hand-held device that you can simply point at a food item, to identify what's in it. Not only does the device warn you about chemicals, allergens and ingredients you'd rather avoid, it'll also help you figure out food sensitivities and track your vitamin intake. The goal, the company says, is to help people make clean food choices by letting them "check their food as easily as they check their mail."
