sourceMicrosoft has officially rebranded the Xbox Live Marketplace as the Xbox Games Store, effective immediately.
Joystiq asked Microsoft about the reasons for the switch and was told, "That's right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store.
"This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November."
Uhhhh, not a fan of the new name.