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A new report suggests Windows PCs don’t just face a challenge from tablets and smartphones, but are increasingly under fire from within their own brand segment. Chromebooks, the web-based Google alternative to a Microsoft or Apple-powered laptop, have been slowly gaining ground since they debuted in 2011.
Chromebooks are just a fraction of the PC market, at 2.8% in 2015, but that’s up from 1.9% in 2014. That’s an increase of 47% in just a year — not bad for growth when the PC market as a whole continues to take a beating. In response, companies like HP and Dell are reportedly cutting their losses and mostly leaving the sub-$300 space. Acer, Asus, and Lenovo continue to offer some products from $180 to $300, but we may see these products gradually phase out if they don’t sell well enough to justify their own existence.
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I think schools are one of the main reasons that Chromebooks are becoming so popular. A Schools get discounts when buying thousands of Chromebooks for their high school or Elementary school. Some schools may also get Chromebooks for free from Google because their school is in a poor town where schools are too poor to buy new computers.
I also think people who buy $180-300 computers are light computer users who mainly browse the web, use instant messaging programs, and video chat where a slightly older computer like a older desktop or netbook is good enough, so they hold onto their PCs for a long time.
Chromebooks are just a fraction of the PC market, at 2.8% in 2015, but that’s up from 1.9% in 2014. That’s an increase of 47% in just a year — not bad for growth when the PC market as a whole continues to take a beating. In response, companies like HP and Dell are reportedly cutting their losses and mostly leaving the sub-$300 space. Acer, Asus, and Lenovo continue to offer some products from $180 to $300, but we may see these products gradually phase out if they don’t sell well enough to justify their own existence.
Read More
I think schools are one of the main reasons that Chromebooks are becoming so popular. A Schools get discounts when buying thousands of Chromebooks for their high school or Elementary school. Some schools may also get Chromebooks for free from Google because their school is in a poor town where schools are too poor to buy new computers.
I also think people who buy $180-300 computers are light computer users who mainly browse the web, use instant messaging programs, and video chat where a slightly older computer like a older desktop or netbook is good enough, so they hold onto their PCs for a long time.