http://youtu.be/kWSIFh8ICaA
OWNED!
Here is the reason behind the video
Kotaku: Why did you guys feel the need to make the sharing video?
Shuhei Yoshida: Oh, the sharing video! It was not necessary at all. We were waiting in rehearsal two days ago and Adam [Boyes, Sony v.p. of developer relations and the video's co-star] or someone came up with the idea and we were like, ‘Oh, what if we do this and that?’ We had a studio there in the event space room with Macintosh desktop editing. We shot the video and the guys added music. We were having fun. Andy [House, president of Sony Compter Entertainment] was like, oh, yeah, let’s release this virally. It was not planned.
[Satisfied with that little story, I tried to move on to the next topic in our interview; Yoshida politely cuts me off.]
Yoshida: Last I checked, we got over three million views.
Kotaku: You’re pretty proud of that!
Yoshida: We’re competing with some of the more high-production-value trailers.
OWNED!
Here is the reason behind the video
Kotaku: Why did you guys feel the need to make the sharing video?
Shuhei Yoshida: Oh, the sharing video! It was not necessary at all. We were waiting in rehearsal two days ago and Adam [Boyes, Sony v.p. of developer relations and the video's co-star] or someone came up with the idea and we were like, ‘Oh, what if we do this and that?’ We had a studio there in the event space room with Macintosh desktop editing. We shot the video and the guys added music. We were having fun. Andy [House, president of Sony Compter Entertainment] was like, oh, yeah, let’s release this virally. It was not planned.
[Satisfied with that little story, I tried to move on to the next topic in our interview; Yoshida politely cuts me off.]
Yoshida: Last I checked, we got over three million views.
Kotaku: You’re pretty proud of that!
Yoshida: We’re competing with some of the more high-production-value trailers.