I feel a lot of people are buying Xiaomi cheaper phones which cause Xiaomi to sell more phones than Samsung. A lot of Chinese may buy Xiaomi because they are Patriotic, and prefer using a Chinese smartphone brand like Xiaomi.
Never even heard of that brand.
Xiaomi overtook Samsung to take the top spot in Europe, with 12.7 million phones shipped in Q2, up 67.1 percent year-on-year.
“Xiaomi has seen great success in Russia, Ukraine, Spain and Italy among others and found customers eager for its Mi and Redmi series of feature rich, value smartphones,” said Boris Metodiev, associate director at Strategy Analytics, in a press statement.